The first journal article by IULI students was published by the Finance and Accounting Journal (FAJ) vol. 04, No.02, September 2015-February 2016, ISSN #2252-6242.
Raditya Ramaganesha, Paula Wendy Suhady, Deby Christiani and Rafii Saztura, four second semester students of Faculty of Business and Social Sciences wrote an article “Business Ethics, CSR and Market Segmentation: A Qualitative Study in LVMH Moet Hennessy – Louis Vuitton”. The article was a thoritical review, including any evidence on business ethics, corporate social responsibility (CSR) and market segmentation.
“A particular company was selected as a reference point of view in addressing the connectivity of the issues. It was expected that a company’s financial figures were able to provide support for the pertinent issues”, Raditya Ramaganesha said.
You can read the full article: faj-hbbs.blogspot.com