The Hospitality and Tourism Management Study Program is an academic unit focusing on operational expertise, hospitality business strategy, and sustainable tourism development. The program integrates hospitality management, digital technology adoption (smart tourism & hospitality tech), and entrepreneurship (hospitality-entrepreneurship) to cultivate innovative, culturally grounded, adaptive, and globally competitive service industry professionals and entrepreneurs.
Vision
To become a leading Hospitality and Tourism Management Study Program that integrates hospitality sciences, modern tourism technology, and hospitality-entrepreneurship to create a meaningful impact on the service industry and society while achieving global competitiveness.
Mission
To deliver high-quality hospitality and tourism education that integrates digital technology and entrepreneurship within a practice-based, innovative, and adaptive learning environment.
To advance applied research and business model innovations in hospitality that provide practical solutions to tourism industry challenges and sustainable destination development.
To conduct community engagement grounded in hospitality expertise and tourism-entrepreneurship approaches to sustainably empower local tourism villages and communities.
To educate future hospitality professionals and entrepreneurs with high integrity, cultural refinement, business ethics, and a global mindset.
To strengthen partnerships with international hotel chains, destination management organizations, creative industries, and global institutions to enhance graduate quality and international standing.
