The Management Study Program is an academic unit focused on organizational governance, strategic business management, digital marketing, finance, human resources, and operations. The program blends modern management science principles and business technology integration with an entrepreneurial mindset to raise adaptive, ethical managers and entrepreneurs capable of creating economic value and sustainable social impact globally.
Vision
To become a leading Management Study Program in integrating management science, modern business technology, and entrepreneurship to create a meaningful impact on business sustainability and society while achieving global competitiveness.
Mission
To deliver high-quality management education integrating management science, digital technology, and entrepreneurship within an innovative and adaptive learning environment.
To advance applied research and business innovations in management, strategy, and entrepreneurship that provide practical solutions to economic and societal challenges.
To conduct community engagement grounded in management expertise and business entrepreneurship approaches for SME empowerment and sustainable local economic development.
To nurture management graduates with high integrity, professionalism, leadership skills, and an entrepreneurial mindset.
To strengthen strategic partnerships with corporations, startup ecosystems, and international institutions to enhance academic quality and global competitiveness.
