The Business Administration Study Program is an academic unit focused on business operations, modern administrative governance, business model design, market analysis, and the management of local and international commercial transactions. The program integrates commercial administration with digital technology and corporate entrepreneurship (intrapreneurship) to develop adaptive, ethical professionals and entrepreneurs capable of enhancing organizational efficiency and competitiveness in the global market.
Vision
To become a leading Business Administration Study Program in integrating commercial administrative sciences, digital business technology, and entrepreneurship to create a meaningful impact on business growth and society while achieving global competitiveness.
Mission
To deliver high-quality business administration education integrating administrative science, digital technology, and entrepreneurship within an innovative and adaptive learning environment.
To advance applied research and business innovations in commercial administration, operational strategy, and entrepreneurship that provide practical solutions to commercial and societal challenges.
To conduct community engagement grounded in business administration expertise and entrepreneurial approaches for the sustainable enhancement of small and medium enterprise (SME) efficiency.
To nurture business administration graduates with high integrity, professionalism, strong communication skills, and an entrepreneurial/intrapreneurial mindset.
To strengthen strategic partnerships with trade industries, business associations, and international institutions to enhance academic quality and global competitiveness.
